Since beginning my career at Agora Financial in 2018, I’ve worked with established financial publishers and trading education companies across promotions, renewals, upgrades, webinars, customer ascension and backend monetization.

And after seeing the same problems again and again, one thing became obvious:

Most subscriber businesses don’t have just one conversion problem.

Free readers never make the jump to paid. New buyers aren’t given a clear next step. Promotions are launched reactively. Renewals are treated like billing events. Different subscriber segments receive the same offers. And valuable customers quietly disappear without a meaningful attempt to bring them back.

That's why I created Revenue Per Subscriber.